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By Jeff Kluge | Artist | AI Ethicist | EVP of Strategy & Corporate Development, Authentify Art We launched something new at Authentify Art, and I'll be honest — it felt a long time coming. Talking Art  is a podcast I created to pull back the curtain on the art ecosystem. Not the polished, press-release version of it. The real one. The one where provenance lives in a filing cabinet, where fraud hides in plain sight, and where some of the most important conversations about art

For decades, the art market has relied on a fragmented web of PDFs, paper certificates, and spreadsheets. This isn't just inefficient—it's a structural risk to a market where trust is the primary currency. At Authentify Art , we aren't just building another tool. We are building the connective tissue  for the global art market. In my inaugural company blog post, I break down how we are moving from passive documentation to Asset Intelligence : Linking the Physical to the Digit