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Why the art market's future depends on infrastructure, not just intelligence By Theo Johns There's a story I keep coming back to — not because it's the most dramatic scandal in art market history, but because it exposes something most of us would rather not admit. Between the mid-1990s and 2009, Knoedler Gallery in New York — one of the oldest, most respected galleries in the world — sold more than thirty paintings attributed to Rothko, Pollock, and Motherwell. Collectors pai

By Jeff Kluge | Artist | AI Ethicist | EVP of Strategy & Corporate Development, Authentify Art We launched something new at Authentify Art, and I'll be honest — it felt a long time coming. Talking Art is a podcast I created to pull back the curtain on the art ecosystem. Not the polished, press-release version of it. The real one. The one where provenance lives in a filing cabinet, where fraud hides in plain sight, and where some of the most important conversations about art

For decades, the art market has relied on a fragmented web of PDFs, paper certificates, and spreadsheets. This isn't just inefficient—it's a structural risk to a market where trust is the primary currency. At Authentify Art , we aren't just building another tool. We are building the connective tissue for the global art market. In my inaugural company blog post, I break down how we are moving from passive documentation to Asset Intelligence : Linking the Physical to the Digit