The Art Market Needs a Moonshot

On October 17, 2025, Authentify Founder and CEO Curtis McConnell spoke to the attendees of the Art Market 2050 conference, calling for an industry "Moonshot". When he finished, the energy had changed in the room and the excitement was palpable.

The Talk

Watch the recording below to hear the call to action that every player in the art ecosystem needs to hear.

Key Takeaways

Problem

The Art Market as it exists today suffers from a lack of transparency and infrastructure that limits its potential as an asset class and is ultimately harmful to its ecosystem, from artists to auctions, and more.

The Solution

A Moonshot. The moonshot of Kennedy's 1962 speech took humans from the ground to the moon in less than seven years. This was possible because:

• It had clear goals for the near future.

• It presented a common vision, which created an environment for collaboration.

• It was supported by significant capital which incentivized innovation from the best & brightest.

The Art Market Moonshot is a call to invest in infrastructure now, and support the collaboration necessary to build it by 2035. We can make Art one of the great asset classes within the next decade - one that benefits everyone - artists, collectors, marketplaces, and service providers alike.