The art market has borrowed a word from the technology sector — infrastructure — and applied it to things that are not infrastructure. Marketplaces, recommendation engines, and editorial platforms that share a data layer are useful commercial tools. They are not the substrate the market is missing. The fundamental unsolved problem is this: most artworks in the world do not have a verified, continuous, tamper-evident connection between the physical object and its digital record.

Why the art market's future depends on infrastructure, not just intelligence By Theo Johns There's a story I keep coming back to — not because it's the most dramatic scandal in art market history, but because it exposes something most of us would rather not admit. Between the mid-1990s and 2009, Knoedler Gallery in New York — one of the oldest, most respected galleries in the world — sold more than thirty paintings attributed to Rothko, Pollock, and Motherwell. Collectors paid millions....

By Jeff Kluge | Artist | AI Ethicist | EVP of Strategy & Corporate Development, Authentify Art We launched something new at Authentify Art, and I'll be honest — it felt a long time coming. Talking Art is a podcast I created to pull back the curtain on the art ecosystem. Not the polished, press-release version of it. The real one. The one where provenance lives in a filing cabinet, where fraud hides in plain sight, and where some of the most important conversations about art happen behind...