The Art World is "Data Rich but Insight Poor." It’s time for an ERP.

For decades, the art market has relied on a fragmented web of PDFs, paper certificates, and spreadsheets. This isn't just inefficient—it's a structural risk to a market where trust is the primary currency.

At Authentify Art, we aren't just building another tool. We are building the connective tissue for the global art market.

In my inaugural company blog post, I break down how we are moving from passive documentation to Asset Intelligence:

• Linking the Physical to the Digital: Using forensic fingerprinting (Artclear) and RFID tracking to ensure the digital record and the physical object are one.

• AI with Wisdom: We aren't replacing the connoisseur; we’re giving them a telescope. Our synthesis of AI (VasariK) and human expertise creates "Intelligence with Accountability."

• Proactive Risk Management: Integrating digital condition reporting (Articheck) and title screening (Art Loss Register) directly into the workflow.

We aren't a marketplace. We are the infrastructure layer—the "ERP backbone" that allows the next generation of the art world to run with the same sophistication as financial assets.

Jeff Kluge is a strategy leader and systems thinker working at the intersection of trust, technology, and market behavior. With nearly 30 years of experience across finance, market psychology, and operational execution, he specializes in turning visionary ideas into solutions that real customers adopt. Jeff writes about “The Kludge Effect” — how broken systems often emerge not from ill intent, but from inaction, misaligned incentives, and solving the wrong problem. At Authentify Art, Jeff helps translate the founders’ vision into the trust infrastructure the art market urgently needs.