Your Pizza is Tracked—Why Isn’t Your Picasso?

From Duct-Taped Bananas to Priceless Masterpieces: How Authentify Art Brings Serious Tracking to Serious Art.

The BACKStory:

In the whimsical and often absurd world of modern art, Italian artist Maurizio Cattelan's "Comedian" became a symbol of the art market’s eccentricity. The conceptual artwork, consisting of a single banana duct-taped to a wall, gained global fame when it sold for $6.24 million at a Sotheby’s auction. More recently, crypto entrepreneur Justin Sun purchased the piece, only to eat the banana in a highly publicized event in Hong Kong. While the spectacle made headlines, it also raised an important question: How do we truly track and preserve our most valuable artworks?

Meanwhile, in an era where we can track a $15 pizza from oven to doorstep with precision—complete with live updates on its location and estimated time of arrival—many collectors and institutions struggle to answer a simple question: Where is their priceless Picasso, and is it okay?

This contrast inspired Authentify Art’s bold ad campaign. The image of a slice of pizza duct-taped to a surface humorously echoes the "Comedian" artwork while driving home a serious message: the art world lacks the tools to monitor, protect, and trace its most treasured assets.

Authentify Art fixes that.

Our platform ensures you know exactly where your artwork is—whether it’s in storage, on display, or in transit—and alerts you to risks such as theft, environmental hazards, or unauthorized movement. With real-time tracking, monitoring, and secure audit trails, we bring the same precision and reliability you expect from a pizza delivery app to your priceless art collection.

Serious tracking for serious art. It’s time to elevate the art world’s standards. With Authentify Art, you’ll never have to wonder where your Picasso is—or if it’s okay.